Interactive Analytics Presentation
RevealJS presentation built from the Marketing Mix Modeling project
Presentation Overview
This page hosts the RevealJS presentation for the portfolio. The presentation converts the Marketing Mix Modeling project into an executive-style analytics story focused on media spend, channel effectiveness, and budget allocation.
Marketing Mix Modeling: Turning Media Spend Into Measurable Traffic Growth
Audience: Marketing manager, growth leader, or executive decision-maker.
Purpose: Explain which channels appear to drive website traffic and how the business could improve media allocation.
RevealJSMarketing Mix ModelingExecutive Storytelling