Lucynda Young

Growth Marketing Manager | eCommerce Strategy | Digital Marketing Analytics

Digital Marketing + Growth Portfolio

Building digital campaigns that turn traffic into growth

I’m Lucynda Young, a Growth Marketing Manager with experience across eCommerce marketplaces, brand websites, paid media, CRM/email marketing, and performance reporting. My work connects digital strategy with analytics so marketing decisions are creative, measurable, and tied to business growth.

Explore Digital Marketing Work View Analytics Projects View Resume

What This Portfolio Shows

This portfolio highlights my ability to plan, execute, measure, and optimize digital marketing initiatives across the customer journey. It includes digital marketing strategy, marketplace growth, campaign performance, customer engagement, web analytics, and executive-ready storytelling.

eCommerce GrowthAmazon, Walmart, eBay, Houzz, Wayfair, and brand websites

Digital CampaignsPaid media, CRM/email, content, and channel optimization

Marketing AnalyticsGA4, attribution, marketing mix modeling, and KPI reporting

Business StrategyTurning performance insights into practical growth recommendations

Featured Portfolio Areas

Digital Marketing Projects

Campaign strategy, marketplace growth, customer engagement, SEO/content thinking, and channel optimization projects that show how marketing ideas become measurable business actions.

Growth MarketingeCommerceCampaign Strategy

View digital marketing work →

Marketing Analytics Projects

Analytics projects using attribution modeling, marketing mix modeling, regression, funnel analysis, and KPI interpretation to support smarter marketing decisions.

MMMAttributionGA4

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Interactive Presentation

A RevealJS executive presentation that translates marketing mix modeling findings into a clear story about media effectiveness and budget allocation.

RevealJSStorytellingExecutive Insights

View presentation page →

Digital Marketing Strengths

Channel Growth

Experience supporting growth across marketplace channels and owned brand websites, with a focus on traffic, conversion, product visibility, and revenue performance.

Campaign Optimization

Ability to evaluate campaign performance, identify what is working, and recommend changes to budget, targeting, content, and channel mix.

Customer-Focused Strategy

Projects connect customer behavior, digital touchpoints, and engagement patterns to practical marketing recommendations.

NoneProfessional Positioning

This site is designed for growth marketing, digital marketing, eCommerce, performance marketing, and marketing analytics roles. It presents analytics as a decision-making tool, while keeping the main focus on digital marketing strategy, campaign growth, and business impact.